Staffy Republic

Staffy Republic is a 100% family owned business located on the Gold Coast, Queensland, Australia. Staffies have a unique body shape, and most harnesses don’t offer the snug, secure fit they need. That’s where Staffy Republic was born!

They approached us with one goal: to create content for social ads that will drive sales in a natural, emotive and non-pushy way.

By capturing candid photos and engaging videos that showcase real dogs and real moments, we set out with the goal to establish trust, create a loyal community, and ultimately drive sales through sponsored ads that don’t feel sales focused. By focusing on relatable, unpolished content that speaks directly to the heart of the audience, our goal was to turn a Sunday social-scroll into genuine connections, and then into conversions.

The client was set up with 10+ social reels, a gallery of 300+ high-res & social-res images for web, social media & ads AND colour-graded b-roll footage to be repurposed for ads.